Klaviyo, Brevo or custom marketing automation: what to choose in 2026?
Klaviyo, Brevo or custom marketing automation: comparing costs, data ownership and the right choice for an SME in 2026.
Random Walkers Team 2026-06-09 7 min
Blog
Tech news, practical guides, and insights
WhatsApp Business: automating sales and support in West Africa
Why WhatsApp dominates in West Africa and how to automate sales, bookings and support with chatbots, flows and the official API, without neglecting GDPR.
Random Walkers Team 2026-06-08 6 min
Migrating to Zoho CRM without pain: method and pitfalls to avoid
Why choose Zoho CRM over Salesforce or HubSpot, the steps of a successful migration and the classic pitfalls: data mapping and team adoption.
Random Walkers Team 2026-06-07 6 min
How to Secure Your Web Application in 2026
Web threats have shifted: prompt injection, supply-chain attacks, compromised dependencies. Here is the pragmatic playbook for scoping security on a SaaS or e-commerce app — from OWASP Top 10 to AI Act compliance, via zero-trust architecture.
Random Walkers Team 2026-06-02 9 min
Automate Your Business Processes with n8n
n8n has become the open-source standard for no-code/low-code business automation. Compared with Zapier or Make, it offers self-hosting, hundreds of connectors, and a permissive license. Here's how to adopt it, the 5 most profitable use cases, and where its real limits lie.
Random Walkers Team 2026-05-19 10 min
SEO Strategy for the West African Market
Ranking a site in Senegal, Côte d'Ivoire, or Mali is not improvisation. Mobile is 78% of traffic, French/Wolof/English multilingualism is a reality, and Google Senegal indexes differently from Google France. Here is the 2024-2025 method to win West African SERPs.
Random Walkers Team 2026-04-28 11 min
Zoho CRM: The Complete Guide for SMEs
Zoho CRM costs 5 to 10 times less than Salesforce while delivering 80% of the features that actually matter to an SME. Here's the pragmatic 2024 guide: real comparison with HubSpot and Salesforce, priority modules to enable, 6-week deployment plan, and classic mistakes to avoid.
Random Walkers Team 2026-04-07 10 min
Generative AI for Your Business
Beyond the hype, generative AI is already producing measurable ROI in 2024: quote generation, level-1 customer support, competitive intelligence, marketing copy. Here is a realistic panorama of use cases that actually work, technical stacks (RAG vs fine-tuning), and the hidden costs.
Random Walkers Team 2026-03-17 12 min